1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
Please watch this video which I have put together. It answers this evaluation question by using a vlog, an edit of the original music video for ‘Some Nights’ which I did when researching traits of the genre, examples from real media products and clips of my video.
My media video..
Uses the following conventions
- Editing to the beat
- Acknowledgment of Instruments that the band play
- Performance Shots
- Youth of society doing crazy/spontaneous things
- Aspirational lifestyle of indie rock musicians
- Interesting shots – eg.reflections on the walls in the tunnel shot
- Using 5 sections/locations
Develops the following conventions
- Close up of lead band member singing
– By getting both the lead singer and the main character of the narrative to lip sync
- Limited Colour Scheme
– By exaggerating the colour scheme not only in costume but in effects such as colour pass, extract and red hue as well as using red lighting
Challenges the following conventions
- The use of a setting in a different time or era
– By instead creating a timeless section using a stylized extract effect and a beach location which is at odds to the rest of the locations used in the video. This leaves it up for interpretation.
- Vocalist in more than 1 location
– By using both a lead singer and an actor in separate settings
- Quirky Clothing
– I instead asked the band to simply dress in black tie to make them look overly formal and suit the colour scheme
2. How effective is the combination of your main product and ancillary texts?
Please watch this stop motion video that I have created to answer this question.
My main product and ancillary texts are effective because they all complement each other very well.
They do this in many ways…
- Limited colour scheme – black, white and red
- Fonts – they all have the same font, even the music video. This joins them as a package even down to the fine detail
- Compositions – I used the same compositions of the framing in the protest boards in the video as I did for some of the digipak panels
- Image – I used the same images in all three products but added interesting, arty twists to them for the ancillary tasks
- Roughly painted look – Used in the protest stop motion and in panels of Digipak and largely in the advert
- Inspiration of Barbara Kruger – is intertwined clearly across all 3 products
3. What have you learned from your audience feedback?
I aimed to narrow down my audience feedback and try and look at the responses of those that are near to or from my target indie audience. However it was good to recieve general feedback as all my peers have watched a vast amount of music videos and therefore will find it easy to compare to a professional production.
The following video is of art students commenting on my video. I decided to ask them because they have a good perception of image and are also closest to falling under the indie audience category.
I shared a link to my video on my Facebook page for others to see. I asked for feedback particularly from my friends who I believe are among the ‘Indie’ target audience. These people were able to comment on my post and some even share the video on their wall from which it would be shared further by their friends. I was pleased to find that my video was well received on Facebook.
From my audience feedback I learnt:
- the colour pass effect caught people’s attention
- the colour scheme in general seemed to be a point that a lot of the audience remembered which is good because they could then recognize the advert and ultimately the digipak
- the stop motion was an aspect which went down well especially the one I created on ArtRage – this is good as I have appealed and hopefully inspired the arty members of my audience
- the band scenes in the studio were acknowledged as a positive and I am happy about this as people seemed to be associating these with other indie rock music videos of real media products
- the locations
- the lip syncing is sometimes out and therefore breaks the look of professionalism
- the final shot of the main character picking up his protest boards to leave seems a bit awkward because he struggles slightly to get the board under his arm
I also looked at the statistics of my videos viiews on youtube and learnt that the majority of my viewers have found the video through facebook and wathed it on apps on their phones.
4. How did you use media technologies in the construction and research, planning and evaluation stages?
To answer this question I have created a Wix site – please click on the link.